How we work

THE HUMM is the sound your brain makes when it’s excited, when someone finally gets you, when you hear a good idea and can’t stop a little noise from coming out of your mouth. 

We started this company because we love working inside that feeling — and with other people driven by the desire to make great things. 

Our values:

  • We are fans first

  • We respect you and your ideas 

  • We tell the truth — and trust our instincts

    We won’t leave you hanging

Our services

  • Tough-love gap analysis

    We love big ideas! And they deserve being taken seriously with a reality check. Are white spaces in the market a warning sign or pointing you towards an opportunity? Is your company ready to resource a detailed proposal? We help you see the bigger picture and fairly assess where you could go next.

  • Audience engagement strategy

    Move past a few typical psychographic profiles and embrace the nuance and contradictions of your audiences. Who from different groups would you introduce at a dinner party? How would you help spark a shared connection? Human-centered analysis helps map actual behavior rather than top-level assumptions and create a path to deeper relationships with a few pivotal groups.

  • Bespoke KPIs

    It’s easy to drown in data. We’ll help you find the right quantitative and qualitative ways to measure your successes and challenges. We can set up dashboards, leaderboards, meeting agendas and report templates to make data-driven decision making a habit. And, we’ll help you learn to trust your own instincts about what to do when the data doesn’t feel right.

  • Producing is producing is producing

    Whether you’re launching a product or a podcast, we are experts at helping build internal capabilities, make strategic hires, and detailing timelines for how to get there.